It all started when Bill Rosenberg took a leap of faith and bet his future on a donut.

William Rosenberg is the founder of Dunkin' Donuts, a franchising pioneer, horseman, multiple cancer survivor, and philanthropist. He has received numerous awards and honors including Fortune Magazine's Small Business Hall of Fame and the International Franchise Association Hall of Fame. In 1959, Rosenberg founded the International Franchise Association, an organization which has grown to more than 30,000 members. Recognized worldwide for creating a dynasty selling coffee and donuts, Mr. Rosenberg died in 2002 at the age of 86.

Time to Make the Donuts is co-written by Jessica Keener.